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2017-09-26 09:00

Poland: internet laziness continues

Poland: internet laziness continues

Poles’ internet activity indices have been falling for two months in a row. In August, fewer people used the Internet than in July or June, and those who were already connected to the network spent on average a quarter of an hour less there compared to the last month only.

26.4 million Poles accessed the web in August (i.e. 40 thousand less than in July). They generated a total of 51.9 billion page views (1.5 million less than in July), and the average daily time spent online was 2 hrs 9 min (16 min less than in July). In August, more than one-fifth (22%) of internet users accessed the web exclusively via desktops and laptops, while one-sixth (17%) relied solely on mobile devices(source: Gemius/PBI survey).

Growth among the declines

One day's results contradicted the general downward trend. On Wednesday, August 2, 21.8 million users accessed the web, which is significantly more if compared to the July (19.5 million) and June (20.3 million) records. Last month the smallest number of internet users – 20.4 million – was recorded on Saturday, August 12.

Weather turmoil

The violent weather events which hit northern Poland in the first half of August were reflected in internet usage statistics. On August 11, internet users generated a record-breaking number of visits (24.9 million) to weather sites. This result doubled the monthly average for this category of websites (12.2 million page views).

 

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Type of Content

analysis & infographic

Industry

Media

Country

Poland

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